Monthly Archives: December 2014

Remove your shoes outside. Why?

I find it annoying to see the sign at many workplaces asking the visitors to remove shoes before entering inside.

As a customer, it is not a pleasant experience. And business is a lot about how do you make your customer feel. This particular idea of forcing the customers to remove their shoes before entering your workplace is outrightly insulting. It screams to the customer : “You are not welcome here as you are. You are welcome sans your dirty shoes.”

Isn’t it stretching the slogan “Work is worship” unreasonably? Because most of the temples expect the shoes to be removed outside.

Whatever is the logic, the insistence to get the shoes removed outside is unprofessional. It puts the visitors, including customers, in avoidable awkward situations.

It is one more reason for bad customer experience.

Why gold investment in India does not yield good returns?

Gold is considered to be one comparable investment after equity and real estate.

But not so in India. If you buy gold jewellery from any jeweller in India, and try to sell it at any other shop as soon as you bought it, you will find the value of your investment reduced significantly.

Almost all jewellers follow very secretive and manipulative practices while deciding rates for buying and selling the same gold. There is no transparency. Even some of the small-time jewellers can’t explain the huge discrepancy in their own buying and selling rates.

There is no single reference to benchmark rates. There are a lot of confusions about 999 or 916 or Hallmark etc and jewellers misinterpret this conveniently to manipulate prices.

Gold is a favorite avenue of investment by all classes of people in India. But most of them are unaware of the impossible-to-understand valuation methods of jewellers. Also, a large part of gold jewelry is used in gifting, where the receiver generally does not sell it for decades. Due to both these factors, the manipulative practices of jewellers are not exposed.

Add to this, the absence of any controlling authority allows these rampant malpractices to continue unchecked.

Until some disciplinary steps are taken to stop such fraudulent practices, gullible Indians will continue to lose their hard-earned money in the hope of increasing it through gold investment.