Taxi and Auto-walas of Mumbai and adjoining cities are facing heat of competition from Uber, Ola and the like.
The challenge is new. The challengers are also new. The approach to fight back against such a challenge also has to be new.
But, Taxi-Auto-walas are not learning any lessons. Misguided by their politically motivated leaders, they are resorting to their old arm-twisting tactics of pressurizing the government through strikes etc.
They don’t know that they can’t succeed. By strikes, they will give opportunity to many new customers to experience the better services of Uber-Ola for the first time. They must learn that the rules of the game have changed.
Instead, they should resolve to fight Uber-Ola by:
a) Providing better service
b) Not refusing fare
c) Being polite
d) Following traffic rules
e) Being transparent by not cheating
The leaders who are inciting them must help them realize the reality of the time.
But these leaders will.never do so.
Because they don’t want their followers to grow. To learn. To flourish.
Sooner or later, Taxi-Auto-walas will have to mend their ways, or face extinction.
Till then, if they continue such mindless acts, they will repeatedly fail.
Customers, who.have experienced good service will never prefer their inferior treatment. Customers will punish the perpetrators for providing poor service.
Market realities cannot be wished away by political noise.
And politicians will never tell you this.
Some lessons can’t be taught. They have to be learned.