A business which can make its customers’ life better has a high chance of success.
Every business provides some product or service. The customer buys that product or service to satisfy some of her needs. By that, she expects some improvement in her life. Even if your business is B2B where your customer is another business, there also, the customer will continue buying only if your product or service solves some of its business problems or satisfies some of its needs.
Here are some examples:
If you have a restaurant and you customers love your food or service or the ambience, if they feel your charges are reasonable as per the value received by them, they will come again and again. They will also give good reviews about you. All this because you are giving them some moments of happiness. You are making their life better.
If you are a retail shop or showroom, and if customers love your range of goods, or you provide them a lot of choice or they feel confidence in your dealings and they trust the quality of your goods or service, if they can be assured of your fair prices. you are taking some worries related to shopping out of their lives. They love your business for making their life easier. They will make your shop a part of their life. They will continue buying from you regularly. Your retail business is making your customers’ life better.
If you are a doctor and you help patients get better faster, if you help them live a normal, healthy life, if they can trust you for giving them the right advice for their health, if you don’t take advantage of their vulnerability, if you don’t cheat them by prescribing unnecessary tests or medicines, then you fulfill a very important need in their lives. That is an example of making people’s life better.
If you are a builder of residential projects, and you deliver the same amenities, facilities and conveniences to the buyers of residences as you had promised, they will look at you with respect. You have made their life better through your work.
In B2B, suppose you supply some raw material, machinery, spare parts or services to your manufacturing customers. If your products are of reliable quality, your rates are reasonable and your service is prompt, the customer business can plan its own operations on the guarantee provided by your business. That is a sure step towards making your customers’ life better.
In every business or profession, if the product or service provided by you makes your customers’ life better, solves their problems and satisfies their needs, your business will surely succeed.
– Sanjay Shah (SME Business Coach, Author: “Business Management Simplified”)