Even a strong brand can’t survive employees inefficiency

MTNL and BSNL are some of the strongest Indian telecom brands, due to their inherent advantage, existing huge customer base and the brand equity.

But, in spite of having a headstart in the country’s telecom revolution, these best brands are losing out big time. The companies are not making profit.  Here is why. I read here that for MTNL, employee cost as a percentage of revenue stands at 103 per cent. That is, its salary bill is higher than its turnover…!

Today also, when the world-class telecom companies are beating MTNL/BSNL on their home turf with their efficient service and quality and still making money and building formidable brands,  these government behemoths are bleeding since many years.

Why?

MTNL/BSNL have a huge redundant and unproductive employee base which is eating them out. Here are some examples of the wastage of manpower at these companies.

If you complain to MTNL (Mumbai) one of the following things are likely to happen :

1) The number for registering the complaint will keep ringing. In this time of being attentive to customers 24×7, the ‘official timings’ of MTNL Customer Selfcare department as displayed on MTNL Website are 10 to 17.30 (7.5 hours), when the world-average is at least 8 hours per day. In spite of the official 7.5 hours of duty timings,  MTNL babus are still living in the age of 11 to 5, which includes at least 1 hour lunch break in between… Such an archaic working practices can kill the organization and they are doing it…

2) If you are lucky, after some follow-ups if your complaint is attended, you will see at least 2 or 3 persons from MTNL coming to your place for attending the same. There are always 2-3 hangers-on for every customer visit. And most of the time, the problem is not resolved even after the procession visiting the site.

If India has to progress, inefficiency of its government and its PSUs has to be worked upon. Till then, India will have to struggle to grow ‘in spite of’ the government, not ‘because of’

Author: Sanjay Shah

Sanjay is the author of "Business Management Simplified" which provides Practical, Actionable Solutions for Entrepreneurs. It is an all-in-one guidebook to start, run and grow a small and mid-size business to the next level. He is also an SME Business Coach, Seminar Leader and Motivational/Keynote speaker, Sanjay is based in Mumbai (India). He advises many businesses on Strategy, Leadership, Marketing, Branding, Customer Experience Management and Organization Development. He conducts various self-help seminars and workshops for companies and groups in English, Hindi and Gujarati. For more info, visit : www.SanjayShahSeminar.com

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