Personal Branding Lessons from Priyanka Chopra

I am a Priyanka Chopra fan. She is one of the best things that has happened to India’s entertainment industry. Here are some reasons why Brand PeeCee clicks so well.

1) Connect with the best

PeeCee has worked with the best of the actors in Bollywood. She has worked with all the Superstars of her time. Also, for her music albums, she has joined hands with the best in the world like, and Pitbull.

In an industry where availability, relationships and friendships create collaborations, PeeCee has gone much ahead by connecting only with the best.

2) Dream big and act BIG

Instead of being limited to Bollywood or India, this lady has made the world as her playground. It requires a lot of self-confidence, talent and commitment to have a vision to make a mark globally. There is hardly any other such personality in Indian entertainment scene who has dreamed and realized this big.

3) Be persistent

Success in Beauty pageant, Movies, Singing and Lyrics writing. This multi-talented beauty is persistent in her excellence.

PeeCee puts a lot of hard work in all her movies, songs or other assignments like events, shows etc. Today she is the only actress in Bollywood who can do some multi-talented roles or gigs which the pretty young (or old) things of Bollywood just can’t imagine. She can be called the only real superstar in the current breed of actresses.

4) Make this world a better place (Not in Beauty Queen style!)

All beauty queens have lots of theories of making this world a better place, which they themselves naturally forget after the pageant, because they have mouthed those great-sounding concepts without really understanding what they mean. PeeCee has really made this world a better place through her work.

5) Be unique

Most of the Indian actresses are beautiful dumbs, who can’t be more than a good-looking, necessary accessory to a male lead. PeeCee is refreshingly different. She is a beauty with a functional brain.

Just as in Bollywood, where she created her own unique space without any godfather or uncle or father to hold her hand, she has created her own unique identity on the world entertainment and music scene.

Today, one can confidently say that nobody can fill in the shoes of Priyanka Chopra. She is really unique.

6) Be professional

PeeCee has not allowed controversies or personal tragedies stop her.

She was embroiled into some media created flings with her co-stars. She has withstood all her relationships related gossip or controversies by maintaining a very dignified silence and let her work answer all the gossip mongers.

She exhibited her strong commitment when she resumed work within few days of losing her biggest strength, her father.

7) Be playful

PeeCee comes across as that beautiful, young, naughty woman who captivates your attention not only with her charm but also with her brain. She is intelligent, playful, desirable, seductive and smart.

8) Communicate wholesomely

PeeCee is articulate. She communicates very well. Along with commendable linguistic skills, she also uses a lot of body language to express herself. It is always a delight to see or listen to her speak.

Many beautiful actresses will come and go, but Priyanka Chopra has created a unique space which will be very difficult even to match. PeeCee is one of the best things that has happened to Indian entertainment industry.

Unique, playful, persistent, expressive, smart and desirable – Brand Priyanka Chopra has all the attributes of a successful personal brand.

Author: Sanjay Shah

Sanjay is the author of "Business Management Simplified" which provides Practical, Actionable Solutions for Entrepreneurs. It is an all-in-one guidebook to start, run and grow a small and mid-size business to the next level. He is also an SME Business Coach, Seminar Leader and Motivational/Keynote speaker, Sanjay is based in Mumbai (India). He advises many businesses on Strategy, Leadership, Marketing, Branding, Customer Experience Management and Organization Development. He conducts various self-help seminars and workshops for companies and groups in English, Hindi and Gujarati. For more info, visit :

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