Even when companies deploy latest technology which can make customer’s life really easy, the same companies can find ingenious ways to unnecessarily irritate a customer and make their experience unhappy.
ICICIBank.com’s Netbanking has a weird virtual keybaord layout instead of the traditional and highly familiar ‘qwerty’ layout. What is the logic behind this stupid design of keyboard layout which keeps the customer fumbling for keys?
The Account Summary statement display has the same column for Cr and Dr. So you keep searching what is Deposited and what is Withdrawn. How much time does it take to write few lines of software code to separate two columns for Cr and Dr or Deposit and Withdrawal? And contrast it with how much time it will save for your customers?
ICICI Bank, is this your way to prove you have “Khayal Aaap ka” in your approach?
Bad. Grow up.