Many of us could not understand why Google and other companies give email, storage, audio, video and so many of their services FREE to us? For us, it was a welcome gift..!
But, think over. Why would any company give anything FREE? We must remember that there is no free lunch anywhere in the world.
So, in exchange of the FREE email facility and assorted other services, these companies are getting to know a lot about us. What do we like? What to we buy? Where do we buy from? How do we spend our time? Who our friends are? Which movies do we like? Which books do we read? Which mobile phone or Credit Card do we use? Where do we travel? Which restaurants we eat at?
And, this is very very valuable information. When they know all such things about us, they get a fair idea about us and our tastes and preferences. Then they themselves use this information for selling us many similar products and services and also to other companies who buy data from them. Also, bits and pieces of information accumulated from billions of people around the world finally result into a mammoth source of knowledge which marketers can use profitably by inferring trends from that data.
So, in exchange of giving something FREE to us, they sell our own data…! This is the price of connectivity that we are paying in the form of loss of privacy.
So, next time be aware and clear that if you are getting something for free, you (perhaps in the form of data about you) may be the product. Really, there is no FREE lunch, breakfast or dinner.