Rakesh had inherited a small 200 sq feet provision shop from his father. Then he bought two adjoining shops and grew it to 1000 sq ft size. His store was very famous in the neighborhood and people used to flock it to buy things from there. He gave a lot of personal attention to the store decor, cleanliness, inventory control etc. He checked these things himself. He spent his whole day at the store. He was very happy with his own progress.
His cousin, Nimesh also had inherited a similar shop, but today, Nimesh owned a chain of around 50 stores across the country and was aiming at 300 stores in next 5 years. Nimesh’s stores were also very famous for their quality, variety, cleanliness and service. Rakesh wondered at the 50 times higher growth of his cousin. He was curious to know what he should do to grow that big. Once, he asked Nimesh about this.
Nimesh told him his simple secret. “You and I both have 24 hours in a day, just like anybody else. What activities do we focus on during these 24 hours makes all the difference. We may focus all our time on doing the daily routine things or we can also focus on building our teams to take care of the routine things. I spend time on developing people and processes. First, I standardized my routine activities. Then, I multiplied my hands by finding good people and training them to help me doing routine things. I went on handing over responsibilities to them, which they were capable and willing to do. Today, in 24 hours, I can manage 50 shops, without sitting at any one of them.”
What Nimesh looked at was the bigger picture. We may get busy in developing our small business so much that we forget to prepare to scale it up. For scaling up, we need people and good processes. If we spend all our time in micro managing the things, the business will continue growing at linear rate, but it cannot multiply. For multiplication, we need to focus on bigger picture. For that, we need to get some free time. We need to develop and train our people. We need to develop our own self. We need to learn new things about our business. We need to meet new people.
All this is not possible if we are too busy micro managing. By doing so, we may be able to plug some petty expense, but we may be missing on some huge opportunity. The opportunities exist outside the four walls of our business and for identifying them, we need to keep in touch with that outer world.
Remember Nimesh’s words. We all have 24 hours. We may choose to spend it counting small change in our cash counter or focus on thinking ideas for multiplying our business and stores. The cash counter can be managed by some technology, but thinking cannot be outsourced to technology. The deadly disease of micro managing must be cured before it eats our growth potential. The Titanic sank because the captain focused too much on internal things and could not see the iceberg approaching in the foggy sea of uncertainties. The captain must focus on the bigger picture. Internal tasks can be delegated. Strategy is the captain’s job. That is the bigger picture.